Targeting Movie Goers in Chicago

The Results

Élan was tasked with reaching a geographically specific (state, city, zip code) audience. For this case example, it was a movie theater in Chicago, Illinois. We developed a core channel of Chicago Movie Goers using media tools (comScore and MRI) and leveraged media research tools (SRDS, MRI) to identify various local publications that would effectively reach class members.


Digital Impressions


Visitors to Website

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