Our team approached this campaign from a holistic marketing perspective. What were the things that would make ECZ stand out? What kind of media placements would help lift their brand image? We realized we needed something that fit the slogan seamlessly. Something grounded in realism. We tried to stray as far away from the stereotypical law firm image as possible. Though ECZ had a good brand image and creative library, we wanted to bolster their brand image along with develop ads that a potential client could relate to. This required additional creative development.
The Élan team utilized our in-house photo/video production team to develop a multi-day shoot. This shoot helped us acquire video and photo content for the law firm office, attorneys, courthouse and more. On top of that, our team filmed realistic accident scenes to depict something relatable to our audience. These scenes provided a greater potential to capture our audience’s attention.
Once creative was completed, both static display and video advertisements were run on a substantial set of media platforms. This included: