Full-Scale Marketing Campaign For New Jersey Law Firm


Real Justice For Real People

The slogan for one of our largest marketing campaigns, Real Justice For Real People, resonates with those that need a trusted attorney to represent them when they need it most. For Eichen Crutchlow Zaslow, LLP (ECZ), this is not only a slogan, it’s a promise to their clients that they'll do everything in their power to help them get the compensation they deserve.

A Challenge

Eichen Crutchlow Zaslow, LLP came to Élan for two reasons: to increase quality client leads and bring awareness to their premium brand. New Jersey is a competitive market for personal injury law firms, so our team worked towards building a marketing campaign that separates them from the everyday firm.

Our Process

Our team approached this campaign from a holistic marketing perspective. What were the things that would make ECZ stand out? What kind of media placements would help lift their brand image? We realized we needed something that fit the slogan seamlessly. Something grounded in realism. We tried to stray as far away from the stereotypical law firm image as possible. Though ECZ had a good brand image and creative library, we wanted to bolster their brand image along with develop ads that a potential client could relate to. This required additional creative development.

The Élan team utilized our in-house photo/video production team to develop a multi-day shoot. This shoot helped us acquire video and photo content for the law firm office, attorneys, courthouse and more. On top of that, our team filmed realistic accident scenes to depict something relatable to our audience. These scenes provided a greater potential to capture our audience’s attention.

Once creative was completed, both static display and video advertisements were run on a substantial set of media platforms. This included:

Video & Photo Production

Display Advertising

Linear TV Commercials

Connected TV (CTV) Commercials

Local & Online Radio

Digital & Traditional Billboards

Social Media Ads

Landing Pages

Premium Commercials

As a part of this campaign, ECZ wanted to run commercials on both Linear and Connected TV (CTV). Below are some of the video ad examples the Élan video production team has crafted.

Elevate Your Legal Business.

The Results

This campaign resulted in a full premium photo & video content library, 10+ platform-specific commercials, and ongoing advertisements on a variety of media channels such as Display & Video 360 (DV360), Facebook, Instagram, ESPN, Hulu, and many more.

The Real Justice For Real People marketing campaign also included a highly-custom analytics dashboard so ECZ can view real-time campaign performance. Élan believes in full transparency in our marketing efforts so you know you’re getting the most for your marketing dollar.

These results are continuing to flourish throughout 2021 as the campaign continues to run.